Intranet Blogging

Northeastern University and Backbone Media just published recently a corporate blogging paper.  The paper has very good content about the usage of corporate blogs and most interestingly it has 20 interviews with real corporate bloggers, each from a different company. The bloggers are not necessarily internal bloggers, but the usage of the blog is very simlar to intranet blogs as each of the bloggers had a goal in mind to achieve by starting their blog.

The study can be found here.

Via MicroPersuasion.  You can also find the link to the paper on my del.icio.us account (on the right sidebar of the blog).